By now you’ve probably seen or heard something from AT&T’s new Rethink Possible campaign. With an emphasis on innovation and new technology, the real message is “rethink AT&T because things are getting better.” But can AT&T deliver on this amibitous promise and show consumers it's moved past the same old mediocre service?

For LA-based folk rock band Dawes, the concept of touring took a turn for the better when Ford handed them a video camera and the keys to a spanking new Fiesta...

For this week’s post I’m outlining a few keys to writing good, customer-friendly copy. How you communicate with your customers in writing has a lot to do with how they perceive your company. And that affects the way they do business with you.

To coincide with Tiger Woods’s return to golf at The Masters this weekend, Nike has released a new TV spot that touches on Tiger's recently-aired dirty laundry (heretofore referred to as "Tigergate" in this post). Ultimately, the ad talks a lot without actually saying anything. This spot feels like a cheap shot, but it's probably the only move Nike had at this point.

Brand integration is enjoying a resurgence, and in more and more shows, brand integration fits the bill.  Project Runway enjoys a large number of commercial sponsorts, and still manages to integrate these brands extremely well.  Here's a look at how Project Runway does it.

Tournament brackets have always been an integral part of the March Madness experience. It used to be that the only bracket we focused on was for NCAA basketball.  But today, brands want in on the action, so they create brand-centered brackets that aim to capitalize on our excitement for the perennial basketball tournament.  So I’ve provided some examples.

So given the highly publicized death of Olympic luger Nodar Kumaritashvili, why would Google-- one of the most visible brands on the planet-- put a luge graphic on its homepage?  It boggles the mind.

Move over, Jared.  Taco Bell's got a healthy eating spokesperson of its own for the new Drive-Thru Diet.  The idea of a healthy Taco Bell campaign has stirred up some controversy and rubbed a few people the wrong way.  Why aren't we ready for a healthy(er) Taco Bell?

Amazon’s Kindle, Barnes & Noble’s nook and Sony’s Reader series are the top-of-mind choices for e-readers these days.  Since comprehensive, apples-to-apples comparisons are well-worn territory, I’m going to discuss some of the key features and differences, but also offer predictions for the future of this very promising product category.

We've all been told to practice what we preach.  But when it comes to our own products and brands it can be surprisingly easy to lose sight of that.  Here are some ideas about the benefits of reconnecting with your own brand.

The "Agency of Record" was once the standard model for the relationship between a marketer and its agency.  Today, it's future is questionable as other ways for marketers and agencies to do business are gaining favor.  So what does the future hold?

giffgaff, an emerging mobile network available soon in Scotland, is leaps and bounds beyond anything we have stateside.  The network relies on customers for its marketing and customer service in order to keep prices low.  Members who refer new customers and offer tech support answers through the giffgaff website can earn free minutes and texts to shrink their bills.  The more they help, the more they save.