If you needed ideas for a romantic evening to celebrate your significant other's birthday, where would you start? If Google asked you to create a video showing how it could demonstrate value to CPG brands, how would you approach the project? Get answers to these questions and a first look at Birthday Fireworks, Pomegranate's new search story video for Google.

Pomegranate client Dawes, an L.A.-based rock band made its network television debut last week on CBS's The Late Late Show with Craig Ferguson.

While Apple claims that iPad is "the best way to experience the web," the device won't display Adobe Flash content. How will users respond?  Will they demand an option to enable Flash? Will Apple succumb to pressures to support the technology it politically opposes?

Selling a product is one thing. Selling an idea is quite another. How do you make an idea so real that potential customers can fully appreciate it?  Read more to find out how Pomegranate has solved this problem for Google.

Photographer Marco Bollinger has worked with some incredible talent in his career, including Beyoncé, Jamie Lee Curtis, Gym Class Heroes and some of LA and New York's finest runway models.   Marco, raised in Venice Beach California, is not your average beach-going dude.  He manages to escape LA often in pursuit of beautiful photography and adventure, two things that he is clearly passionate about and does well.

Was disco ever dead? According to MTV, the sweet, glittery spectacle might be ripe for revival—with updates, of course. The network's original TV movie, Turn the Beat Around, tells the story of a struggling dancer who teams with a wealthy nightlife maven to build a hot new disco-themed club. Covers of '70s classics like "Bad Girls" and "Get Down Tonight" are featured, plus a new take on KC & the Sunshine Band's "That’s the Way (I Like It)," performed by artist Eytan, a Pomegranate client.

Forget five-dollar footlongs for a second.  Here's the deal: Subway may have copied some Pomegranate creative and passed it off as its own work.  They say, "Imitation is the sincerest for of flattery," but we're not feeling all that flattered by the situation.  So we're calling it out.

A colleague here at Pomegranate asked my opinion on “mercurial personalities” in advertising.  So it got me thinking.  Ad agencies are absolutely  “peopled by mercurial personalities.”  In fact, I think there are some interesting parallels between the creative personality and the work of an advertising creative.  And these parallels begin to explain this mercurial nature. 

Super Bowl XLIV is coming and there's no stopping it... 

With an average U.S. audience of 98.7 million viewers (and an estimated total viewership of 151.6 million), the 2009 Super Bowl was the most-watched Super Bowl in history, and the second-most-watched U.S. television program of any kind (trailing only the final episode of M*A*S*H in 1983, which drew an average audience of 106 million).

In my experience, the disciplines of copywriting and graphic design are not valued equally, and it's a matter of demand.  So with this post, I’d like to explore why that is and consider how this trend might continue into the future.

Anyone that uses Gmail for multiple email accounts will appreciate the beauty and convenience of the newest Firefox extension from the guys at Blank Canvas.  Blank Canvas is a convenient signature manager that automatically inserts HTML signatures into your Gmail messages based on which email address you're sending from.

Today's most successful artists also tend to be the most accessible ones. With the music industry facing major upheaval and decreasing revenues due to the Internet and pirating, artists and record companies are looking for bold new ways to generate income.